Rankings compound. We fix what is holding your site back, then build the pages that earn positions you do not have to buy again every time someone clicks, in Google and in the AI answers that now sit above it. Melbourne based for two decades, working with businesses across Australia.
4.5 from 61 Google reviews
300+ Australian businesses Reporting you can read Recommended term 6 to 9 months
Trusted by Australian businesses
The pages you do not have yet. We map what your buyers search, then write and structure the pages that answer it better than whatever is ranking now, and plainly enough that an AI answer can quote them.
Crawling, indexing, speed and structured data, which is also what decides whether an AI engine can read you at all. This is where most sites lose before they start.
Links are the backbone, and the mentions and citations alongside them are what an AI answer weighs when it decides who to name. Earned, not bought, and kept looking natural.
Whichever of those sounds like you, the first step is the same. We look at your marketing performance together: what is bringing in enquiries, what is wasting money, and what we would change first.
Oliver Wales Head of Growth, DUNK Taking calls When Oliver is free
9:30am to 4:30pmMelbourne, AEST
Local search brings Pestline work across Melbourne's south east, off 18,000 new keywords.
SEO PestlinePest controlView case studyThey came to us under a Google penalty, and the site has grown ever since we lifted it.
SEO SolargainSolarThey asked us to scale fast, and they hold the rankings for the jobs they want.
SEO Approved ElectrixElectricalFencing is a considered purchase, so the ads reach people already pricing a job.
Google Ads Outback FencingFencingTheir best year in seven years of trading, at $5.41 back on every dollar.
Google AdsShopping Cartridges DirectEcommerceA year of efficiency work on the account, which now returns $11.64 per dollar.
Google Ads QuickfitBlinds and curtainsSportswear sold into two markets at once, growing across the US and the UK.
Google Ads STING SportsSportswearOutdoor gear moves on season and weather, so the spend follows demand.
Google Ads Ark TarpsOutdoor gearLegal enquiries are expensive to buy badly, so tightening the account was the gain.
Google Ads Aspire LawyersLegalOur SEO covers far more than keyword research, copywriting and performance reports. Not every engagement uses all nine. The audit decides the order, and we would rather do four of them properly than bill you for all nine.
The answer above the blue link. Generative engine optimisation is the work that gets you named inside an AI answer rather than listed under it: entities Google can resolve, schema an engine can read, and pages that answer the question in the first sentence.
It runs deeper than on-page. We find what is holding the site back and implement the fixes rather than listing them, with site migration included, where most agencies skip it and a bad job costs you everything at once.
Optimised every month, not once at setup. From a single page to a full cluster architecture.
Consistent research, not a one-off list. We surface content angles and audiences you have not considered.
Content that answers the searcher directly and still sounds like your brand. Monthly blogs on an editorial calendar, written for research intent and linked back into the pages that sell.
The backbone of SEO, in the right hands. We earn links that look natural and disavow the toxic ones, a process that has had Google lift live penalties off sites we have taken on.
Own your own backyard first. Laser-targeted local SEO for the audiences already nearby.
Faster for Google and for buyers. Assets, caching and render path, until the page stops costing you conversions.
A small factor that still affects trust and response time. Dedicated SEO hosting takes it off the list.
SEO management Every programme covers the same technical foundation. The difference is how much content and link building goes in each month, and how competitive the terms you are going after are.
The starting programme. Technical foundation, your page sets built, and the first content and links going in each month.
Get startedBilled monthly in advance. Recommended term 6 to 9 months
Deeper content and links. The step up for harder, more competitive terms in your category.
Get startedBilled monthly in advance. Recommended term 6 to 9 months
The full programme plus digital PR, for the most competitive terms there are.
Get startedBilled monthly in advance. Recommended term 6 to 9 months
Excludes GST, billed monthly in advance. SEO needs runway, so the recommended term is 6 to 9 months, and we will tell you honestly if your budget and timeline do not add up. It is a recommendation, not a contract: month to month, no lock-in, cancel any time with 45 days notice.
Optimised for 
Search is being answered, not just listed. The work that gets you into an AI answer overlaps with what always won the blue link, but only if it is done deliberately and measured differently.
Schema on every page type, entities Google can resolve to your business rather than guess at, and internal links that make the relationships explicit.
An AI answer is assembled from sources that state the answer plainly. We write the direct answer first and the supporting detail under it, not the other way round.
Being the source an answer quotes needs authority behind the claim: original detail, real specifics, and links from places that already have standing.
Zero-click answers change what a good month looks like. We report on the queries you appear in and the enquiries that follow, not just positions.
Built for
AI answers
Schema · entities · direct answers
AI Overview
For a local service business, the pages that get cited most often are the ones that answer the question in the first sentence, carry clean schema, and have a page for each area served rather than one list of suburbs.
The same six things, whatever the scope of the work is.
Technical, content and outreach specialists on one plan, coordinating with each other and with you, rather than an account manager relaying messages.
Monthly reports you can read in two minutes, split by location, plus a call to walk through them.
Calls and enquiry forms tracked per location, so every number in the report means something.
Every profile managed alongside the site, because that is where local enquiry starts.
Keyword positions tracked per location, so you can see which suburbs are moving and which need work.
Content, technical fixes, schema and links all sit inside the monthly fee. Nothing quoted separately mid programme.
Unedited Google reviews from the Australian businesses whose search and paid we run.
4.5
Average Google rating
61
Google reviews
300+
Australian businesses grown
Russell Smith
Strategic Regrouting · Google review
“After trying a few different SEO companies over the past 10 years, finding DUNK has been a complete game changer for my business. Since coming on board, my workload has tripled.”
Toni-Rose Davies
Google review
“Highly recommend for their SEO and social media ad services.”
Kevin Omoro
Google review · 2 years ago
“They have an impressive portfolio of quality publishers that helped elevate our site’s visibility and organic rankings.”
Ange Mcdougal
Google review · 2 years ago
“DUNK have helped our business massively with funnelling more organic users to our website, resulting in more revenue than ever before.”
Matthew Behman
Google review · a year ago
“They took the time to understand our goals and delivered a strategy that not only made sense but actually worked. The communication has been seamless and the results measurable.”
Eddy Ung
Google review
“Any request I have is executed in a timely manner.”
Lisa Liesmann
Google review · a year ago
“From the first contact to the fulfilment of all our requests, DUNK have been superb to work with. Our websites run smoothly and we are grateful for the prompt assistance.”
Dipal Dayaram
Google review · a year ago
“Extremely supportive, and they assisted us greatly with our organisation’s portfolio. I highly recommend the DUNK team.”
Mic Cohen
Google review · a year ago
“Their expertise and dedication have taken our SEO to the next level, and the results have been remarkable. Highly recommend DUNK for anyone looking to boost their online presence.”
Tom M
Google review
“Keep up the great work and customer service, you really do ROCK!”
Pirk Au
Google review · a year ago
“They upgraded our website’s backend to support a more effective SEO structure and we are already seeing the benefits. Straightforward, honest and truly dedicated to their craft.”
Sam Perkins
Google review · 3 years ago
“Highly recommended. They helped my rankings improve, which saw my business pop up where it matters.”
Industry awards, mentions and partnerships
If yours is not here, ask it on the call. We would rather answer it before you commit to anything than after.
Get a free growth strategy or call 03 9699 4585Technical fixes can move things in weeks. New pages ranking for anything competitive is three to six months, and the compounding happens after that. Anyone promising page one in a month is either bidding on your brand name or about to get you penalised.
SEO is quoted on the work involved rather than a flat retainer, because a five-page trade site and a thousand-SKU store are not the same job. The audit tells us the scope, and the quote comes with the reasoning attached.
We recommend six to nine months. SEO needs runway: the technical work and the first content go in early and the compounding happens after that, so a three-month test tells you very little. Best practice also keeps moving, which is why we refine the campaign rather than setting it and forgetting it, and plenty of the businesses we work with have been with us five years or more. We will say honestly if your budget and timeline do not add up before you sign anything.
The team you meet on the call, plus the technical, content and outreach specialists they bring in, all coordinating with each other and with you. There is no handover to a junior after you sign, and nothing is offshored to a content mill.
Yes. Your site, your analytics, your Google Business Profile, your content, your links. We work in your accounts, not ours, and we hand over everything.
Usually both, in that order of patience. Ads buy you enquiries this week; SEO builds the traffic you are not paying for next year. If you can only run one, we will tell you which on the call.
A free call with a senior strategist. We will look at what you are running now, tell you what we would change, and you can take that away whether you work with us or not.
Oliver Wales Head of Growth, DUNK 4.5 from 61 Google reviews
