Link magnets
SEO content with a newsworthy hook, published on your site so the links point at you rather than someone else. Data studies, industry reports, the interactive piece nobody else has built.
Data studiesIndustry reportsOn-site hosting
Digital PR & Link Building Agency in Melbourne
Google trusts links it did not have to be sold. We build content worth writing about, then put it in front of the journalists who cover your industry, so the coverage, the mentions and the authority arrive together. Melbourne based, working with businesses across Australia.
4.5 from 61 Google reviews
200+ Australian journalists No lock-in contracts Month to month
Trusted by Australian businesses
What does a digital PR campaign actually deliver?
Press releases
Targeted outreach, not a blast. We pitch the angle to the journalists who actually cover it, and every placement is briefed to link back to the page it belongs to.
Journalist outreachCampaign anglesLink placement
PR articles
Bespoke articles in premium publications such as Forbes, Entrepreneur and Yahoo, written to stand on their own and carry authority back to your site.
Premium titlesExpert commentaryBylined features
Titles we place coverage in
Book your free digital PR strategy call
Whichever of those sounds like you, the first step is the same. We look at your marketing performance together: what is bringing in enquiries, what is wasting money, and what we would change first.
- We go through your link profile and your story angles with you, not at you.
- You get our read on the one thing to change first.
- Yours to keep, whether you work with us or not.
Oliver Wales Head of Growth, DUNK Taking calls - Length
- 15 minutes
- Format
- Video or phone
- Cost
- Free
When Oliver is free
SunMonTueWedThuFriSat
9:30am to 4:30pmMelbourne, AEST
How Australian businesses grow with DUNK
641% more organic traffic 220% growth after a penalty 318% more top-three keywords $1.13M in revenue at 22.6X return 89% more revenue in a year 48% more revenue on the same spend $1.4M in revenue, up 40% 72% more orders 62% more leads at $97.18 each
Local search brings Pestline work across Melbourne's south east, off 18,000 new keywords.
SEO PestlinePest controlView case studyThey came to us under a Google penalty, and the site has grown ever since we lifted it.
SEO SolargainSolarThey asked us to scale fast, and they hold the rankings for the jobs they want.
SEO Approved ElectrixElectricalFencing is a considered purchase, so the ads reach people already pricing a job.
Google Ads Outback FencingFencingTheir best year in seven years of trading, at $5.41 back on every dollar.
Google AdsShopping Cartridges DirectEcommerceA year of efficiency work on the account, which now returns $11.64 per dollar.
Google Ads QuickfitBlinds and curtainsSportswear sold into two markets at once, growing across the US and the UK.
Google Ads STING SportsSportswearOutdoor gear moves on season and weather, so the spend follows demand.
Google Ads Ark TarpsOutdoor gearLegal enquiries are expensive to buy badly, so tightening the account was the gain.
Google Ads Aspire LawyersLegalWhy our digital PR wins at
Feature Typical agency
Real journalist relationships
Senior PR strategist on the account Sometimes
Coverage and links reported together Limited
Content built to be newsworthy Often filtered
PR and SEO under one strategy Extra cost
Outreach done in-house, never resold Rarely
Editorial risk explained upfront Limited
Placements you can verify Sometimes
Our digital PR packages
Campaigns rather than retainers. The difference between them is how many angles we work, how far the outreach reaches, and how much research sits behind the story.
Foundation $2,500+GST
Establish visibility and your first earned backlinks.
Get startedA one-off campaign, priced per project
Deliverables:
- 1 link magnet built and published
- 1 press release pointing at it
- Outreach to 20–50 AU journalists
- Projected: 2–4 backlinks and mentions
- Coverage and backlink summary
Accelerator $5,000+GST
Amplify authority and start earning referral traffic.
Get startedA one-off campaign, priced per project
Deliverables:
- 2–3 distinct campaign angles
- 1 premium link magnet, data-led or interactive
- 1–2 press releases
- Outreach to 50–100 AU and international journalists
- Projected: 4–8 high-authority backlinks
- Backlink monitoring, sentiment and traffic impact
Authority & Impact $10,000+GST
Position you as the voice the industry quotes.
Get startedA one-off campaign, priced per project
Deliverables:
- Strategic workshop and campaign research
- 1–2 premium link magnets, such as an industry report
- Multiple tailored releases plus expert commentary
- Outreach to 100–200 journalists, AU and global
- Projected: 8–15+ backlinks and earned media
- Deep-dive reporting and a senior PR strategist
- Sponsored placements explored (fees separate)
Prices exclude GST. Projected outcomes are what campaigns of each size typically return, not a guarantee: every effort goes into securing placements and links, but the result depends on editorial interest, timing and how newsworthy the story is on the day.
Why partner with us on PR
Anyone can send a press release. What decides whether it lands is who picks up the phone at the other end, and whether the story was worth pitching.
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Network and influence
Established relationships with more than 200 Australian journalists, and direct access to Forbes AU, Domain, Broadsheet and other top-tier titles.
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Integrated execution
PR, SEO and content specialists in-house, working to one strategy. Nothing is outsourced, so nothing gets lost between two agencies.
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An SEO-driven strategy
Campaigns are designed to earn high-authority links and move organic rankings, not to collect mentions that look good in a report and do nothing.
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Results you can verify
Every placement is reported with the link, the publication and the date, so you can check the work rather than take our word for it.
Outreach network
200+ journalists
Australia and global
Included as standard
- Coverage and link report
- Sentiment tracking
- Senior PR strategist
What the campaign earns you
Six things, whichever package you run.
Higher domain authority
Links from titles Google already trusts, which is what moves authority rather than volume.
Improved organic rankings
The pages the campaign points at are the pages we want ranking, so the links do double duty.
Referral traffic
Coverage on a media site sends readers as well as link equity, often for years afterwards.
Brand trust
Being quoted in a publication your buyers already read does something an ad cannot.
Cut-through against AI content
Original research and real commentary are what the AI-written middle of the internet cannot produce.
A shot at wider pickup
A story that lands in one title gets syndicated by others. It does not always happen, and it is worth aiming at.
See what some of our customers have to say about us
Unedited Google reviews from the Australian businesses whose search and paid we run.
4.5
Average Google rating
61
Google reviews
300+
Australian businesses grown
Russell Smith
Strategic Regrouting · Google review
“After trying a few different SEO companies over the past 10 years, finding DUNK has been a complete game changer for my business. Since coming on board, my workload has tripled.”
Toni-Rose Davies
Google review
“Highly recommend for their SEO and social media ad services.”
Kevin Omoro
Google review · 2 years ago
“They have an impressive portfolio of quality publishers that helped elevate our site’s visibility and organic rankings.”
Ange Mcdougal
Google review · 2 years ago
“DUNK have helped our business massively with funnelling more organic users to our website, resulting in more revenue than ever before.”
Matthew Behman
Google review · a year ago
“They took the time to understand our goals and delivered a strategy that not only made sense but actually worked. The communication has been seamless and the results measurable.”
Eddy Ung
Google review
“Any request I have is executed in a timely manner.”
Lisa Liesmann
Google review · a year ago
“From the first contact to the fulfilment of all our requests, DUNK have been superb to work with. Our websites run smoothly and we are grateful for the prompt assistance.”
Dipal Dayaram
Google review · a year ago
“Extremely supportive, and they assisted us greatly with our organisation’s portfolio. I highly recommend the DUNK team.”
Mic Cohen
Google review · a year ago
“Their expertise and dedication have taken our SEO to the next level, and the results have been remarkable. Highly recommend DUNK for anyone looking to boost their online presence.”
Tom M
Google review
“Keep up the great work and customer service, you really do ROCK!”
Pirk Au
Google review · a year ago
“They upgraded our website’s backend to support a more effective SEO structure and we are already seeing the benefits. Straightforward, honest and truly dedicated to their craft.”
Sam Perkins
Google review · 3 years ago
“Highly recommended. They helped my rankings improve, which saw my business pop up where it matters.”
Questions people ask before starting digital PR
If yours is not here, ask it on the call. We would rather answer it before you commit to anything than after.
Get a free growth strategy or call 03 9699 4585Can you guarantee the coverage or the links?
No, and neither can anyone who says otherwise. We can guarantee the work, the research, the content, the outreach and the follow-up, but whether a journalist runs the story depends on editorial interest, timing and how newsworthy it is that week. The projected outcomes on each package are what campaigns of that size typically return.
How is this different from buying links?
A bought link is placed because you paid for it, which is exactly what Google penalises. An earned link exists because a journalist thought the story was worth covering. The work is harder and slower, and it is the only version that holds up.
How long before we see anything?
Outreach usually starts landing in the first three to four weeks, and the ranking effect follows the links a month or two after that. Authority compounds, so the campaigns that look best are the ones you look back on rather than watch live.
Which publications can you actually get into?
The network includes Forbes, Entrepreneur, Harper’s Bazaar, OK Magazine, Yahoo and Green Matters, alongside Australian titles like Domain and Broadsheet. Which of them fits depends entirely on the story, and we will tell you where we think it can land before you commit.
Do I need SEO running as well?
Not a requirement, but PR earns links to pages, and those links do more when the pages they point at are worth ranking. If the technical foundation is broken we would rather fix that first than send authority into a site that cannot use it.
Is the media placement fee included?
Outreach and earned coverage are included. Sponsored or paid placements are a separate cost, quoted per publication, and we will always tell you which is which.
Book a free growth call today
A free call with a senior strategist. We will look at what you are running now, tell you what we would change, and you can take that away whether you work with us or not.
Oliver Wales Head of Growth, DUNK 
4.5 from 61 Google reviews
- No lock-in contracts
- Free, with nothing to sign
- The plan is yours either way