Catalogue structure
Organise categories and collections around what people actually search for, starting with the ranges that make you money.
CategoriesCollectionsBuying intent
Ecommerce SEO Agency for Australian Online Stores
Get your products found on Google and in AI shopping assistants like ChatGPT. We sort out your store’s structure, product information and content on Shopify, Magento and BigCommerce, so more shoppers find you and buy.
4.5 from 61 Google reviews
Shopify, Magento and BigCommerce Reporting you can read 300+ Australian businesses
Trusted by Australian businesses
What are the parts of ecommerce SEO we work on?
Technical store health
Fix the technical problems that stop Google finding your products, like filters, duplicate pages and product variants.
FiltersDuplicate URLsVariants
Products found in Google and AI
Make your product information clear and accurate so Google and AI assistants know what you sell and can recommend it.
Product dataStructured dataFeeds
Book your free ecommerce SEO strategy call
Tell us which ranges you want to grow. We’ll look at your store and tell you where we’d start.
- Ask anything about Google or AI shopping.
- We go through your store with you.
- You can take our initial advice away whether you work with us or not.
Ollie Head of Growth, DUNK Taking calls - Length
- 15 minutes
- Format
- Video or phone
- Cost
- Free
When Ollie is free
SunMonTueWedThuFriSat
9:30am to 4:30pmMelbourne, AEST
How online stores grow with DUNK
Results from online stores we work with.
Their best year in seven years of trading, at $5.41 back on every dollar.
Google AdsShopping Cartridges DirectEcommerceSportswear sold into two markets at once, growing across the US and the UK.
Google Ads STING SportsSportswearOutdoor gear moves on season and weather, so the spend follows demand.
Google Ads Ark TarpsOutdoor gearA year of efficiency work on the account, which now returns $11.64 per dollar.
Google Ads QuickfitBlinds and curtainsLocal search brings Pestline work across Melbourne's south east, off 18,000 new keywords.
SEO PestlinePest controlView case study 220% growth after a penaltyThey came to us under a Google penalty, and the site has grown ever since we lifted it.
SEO SolargainSolarView case study 318% more top-three keywordsThey asked us to scale fast, and they hold the rankings for the jobs they want.
SEO Approved ElectrixElectricalView case studyWhat does ecommerce SEO with DUNK include?
Nine areas we cover for every store.
Commercial keyword mapping
Match buying searches to the right categories and products, weighted by margin and stock.
DemandMarginStock
Category and collection SEO
Give your important ranges proper pages, without creating duplicates that compete.
Range pagesHeadingsNavigation
Product page optimisation
Replace thin supplier copy with clear descriptions, specs and accurate stock and pricing.
DescriptionsSpecificationsVariants
Technical SEO and indexation
Make sure Google can find and index the pages that matter, and ignores the ones that don’t.
CrawlabilityCanonicalsPagination
Product data and feeds
Keep product details the same on your site and in your product feeds.
AttributesFeed sourcesConsistency
Product structured data
Check the hidden product details Google reads, like price and availability, match the page.
PriceAvailabilityMerchant details
Buying guides and internal links
Write buying guides that answer shoppers’ questions and link to the products you sell.
GuidesComparisonsInternal links
Authority and relevant mentions
Earn mentions and links from relevant sites in your industry.
ResourcesEditorialPublisher relevance
Revenue and performance reporting
Report on the sales and revenue that come from organic search, in plain English.
Landing pagesPurchasesRevenue
Turn a large catalogue into useful search destinations
A store can have thousands of products and still be missing the pages shoppers search for. We find those gaps and decide whether to improve an existing category or create a new one, without filling your site with near-duplicate pages.
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Manage filters and variants without losing control
Filters for colour, size and price can create thousands of extra pages. We decide which ones Google should see, and make sure product variants don’t send mixed signals.
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Plan for stock changes and discontinued products
Out of stock and discontinued products need different handling, so shoppers and Google never land on a dead end.
For every range
Improve, merge or create
Decided from demand and your catalogue
Reviewed on every store
- Filtered URLs
- Size and colour variants
- Out of stock and discontinued pages
Optimised for
Show your products in Google and AI shopping answers
Shoppers now ask ChatGPT and other AI assistants what to buy before they visit a store. Those assistants recommend stores whose product pages clearly say what the item is, who it suits and whether it’s in stock.
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Product information a system can interpret
Complete, consistent titles, attributes, images and stock details.
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Answers that support a buying decision
Fit, sizing, materials and comparisons that help someone choose.
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Feeds and channel readiness
We check which product feeds and integrations your platform supports and set them up properly.
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A reliable route from discovery to purchase
Delivery and returns information that’s easy to find. We can improve your chances, but no one can guarantee an AI assistant will recommend you.
Built for
AI shopping answers
Product data · feeds · buying guides
Example of an AI shopping answer
The stores an assistant can recommend are the ones whose product pages say what the item is, who it suits and whether it is in stock, with a price and delivery terms that match the product feed.
yourstore.com.auProduct feed+3 more
Platforms and tools we work with
Which ecommerce platform is your store on?
Shopify SEO
- Collections and product pages within Shopify’s limits
- Theme and app output reviewed
- Shopify’s AI shopping options set up where available
Magento SEO
- Large catalogues organised so Google can make sense of them
- Layered navigation, product variants, store views and extensions
- SEO requirements prioritised with your developers
BigCommerce SEO
- Categories and product pages set up around your theme and apps
- Filters, redirects and product markup assessed as actually implemented
A programme built around your store
We start with the ranges you want to grow and what your team can change, and the proposal shows the order of work and the cost.
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1
Audit and prioritise
Look at your store, your search data and your sales, and agree what to fix first.
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2
Implement and verify
We make the changes, or work with your developers, and test everything after it goes live.
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3
Review and improve
Review the results and set the next priorities around stock, promotions and new ranges.
Running Shopping ads as well?
If we run your Google Ads too, one team decides where your money works hardest.
Why online stores work with DUNK
Search work connected to the way you trade
We prioritise the products that make you money, not just the keywords with the most searches.
Technical and content decisions on one plan
Technical fixes and new content are planned together, so nothing waits on something else.
Reporting that helps you decide what comes next
Clear reports on what we did, what changed and what we’ll do next.
What customers say about working with DUNK
Read customer feedback about the team, communication and the work behind the campaigns.
4.5
Average Google rating
61
Google reviews
300+
Australian businesses grown
Russell Smith
Strategic Regrouting · Google review
“After trying a few different SEO companies over the past 10 years, finding DUNK has been a complete game changer for my business. Since coming on board, my workload has tripled.”
Toni-Rose Davies
Google review
“Highly recommend for their SEO and social media ad services.”
Kevin Omoro
Google review · 2 years ago
“They have an impressive portfolio of quality publishers that helped elevate our site’s visibility and organic rankings.”
Ange Mcdougal
Google review · 2 years ago
“DUNK have helped our business massively with funnelling more organic users to our website, resulting in more revenue than ever before.”
Matthew Behman
Google review · a year ago
“They took the time to understand our goals and delivered a strategy that not only made sense but actually worked. The communication has been seamless and the results measurable.”
Eddy Ung
Google review
“Any request I have is executed in a timely manner.”
Lisa Liesmann
Google review · a year ago
“From the first contact to the fulfilment of all our requests, DUNK have been superb to work with. Our websites run smoothly and we are grateful for the prompt assistance.”
Dipal Dayaram
Google review · a year ago
“Extremely supportive, and they assisted us greatly with our organisation’s portfolio. I highly recommend the DUNK team.”
Mic Cohen
Google review · a year ago
“Their expertise and dedication have taken our SEO to the next level, and the results have been remarkable. Highly recommend DUNK for anyone looking to boost their online presence.”
Tom M
Google review
“Keep up the great work and customer service, you really do ROCK!”
Pirk Au
Google review · a year ago
“They upgraded our website’s backend to support a more effective SEO structure and we are already seeing the benefits. Straightforward, honest and truly dedicated to their craft.”
Sam Perkins
Google review · 3 years ago
“Highly recommended. They helped my rankings improve, which saw my business pop up where it matters.”
Industry awards, mentions and partnerships
Questions people ask before starting ecommerce SEO
If yours is not here, ask it on the call. We would rather answer it before you commit to anything than after.
Get a free growth strategy or call 03 9699 4585What is ecommerce SEO?
Ecommerce SEO helps your categories and products show up in Google and AI assistants without paying for each click, so more shoppers find you and buy.
How is ecommerce SEO different from general SEO?
Online stores have problems other sites don’t: thousands of products, filters, variants, changing stock and copied supplier descriptions. Ecommerce SEO deals with those.
Can ecommerce SEO help products appear in ChatGPT and other LLMs?
Yes, by making your product information clear and complete. The AI assistant still decides what it recommends, so no one can guarantee it.
How do you handle a large catalogue?
We work in groups of similar pages, so one change improves hundreds of products. Your most important categories get the most attention.
Can you support a store migration?
Yes. We map your old pages to the new ones, set up redirects and check everything after launch to protect your rankings.
How long does ecommerce SEO take?
It depends on your store and your competition. Technical fixes can be checked early, while category and content work usually takes months.
Should we stop Shopping ads once we invest in SEO?
Not straight away. Ads bring sales now while SEO builds, and we’ll tell you when it makes sense to shift budget.
How much does ecommerce SEO cost?
It depends on the size of your store and how much work it needs. We’ll scope it with you after the strategy call.
Can you work with our developers or internal ecommerce team?
Yes. We agree up front who does what, and keep one shared list of changes so nothing clashes.
Do you provide ecommerce SEO audits?
Yes. We review your store’s technical setup, categories, products and links, and give you a prioritised list of what to fix.
Book a free ecommerce growth call
Tell us which products you want more people to find, and we’ll show you where to start.
Ollie Head of Growth, DUNK 
4.5 from 61 Google reviews
- Your current search visibility
- Where AI shopping may fit
- The first questions worth investigating